For UK beauty businesses

Stop rebuilding the diary in your messages

Each treatment has its own time and price. Clients book a slot that fits.

From £30 a month. 30-day trial. No booking commission.

Appointful website for a barbershop, with online booking
Appointful booking page on a phone, where a client chooses a service

Sound familiar?

Clients message at night asking for the next lash infill.

A missed appointment is an hour you cannot sell twice.

Different treatments take different times, and the diary does not show that.

You are paying for software features you never open.

For therapists and small beauty teams

A booking page that respects treatment length, plus notes and optional deposits.

Book day or night

Clients choose a free treatment slot on their phone.

Times that match the treatment

A brow tint and a full set do not share a slot length.

Client profiles

Notes and past treatments stay on the record.

Deposits

Use them on longer or higher-risk bookings.

Reminders

Email included. Texts billed per message.

Rebooking

Clients can book the next visit from the same page.

How it works

Add the menu, share the link, take bookings.

Add treatments

Price and duration for each service you offer.

Share the link

Bio, website, or a message to regulars.

Reminders follow

Clients get a confirmation and a nudge before they are due.

Why beauty businesses pick it

Works for one therapist or a small team. Same features either way.

Fewer messages

The page shows what is free.

Protect longer bookings

Deposits are there when a no-show is expensive.

Straightforward price

From £30 a month.

No commission

We do not take a percentage of the treatment.

What businesses say

I was paying nearly £300 a month before Appointful. Switching saved me over £200 every month, with no technical issues in over 3 years.

Andy JonesOwner, Andy Jones Mens Salon

The booking page is very easy for my clients to use, and the automatic reminders have significantly reduced no-shows. Support has been excellent whenever I have needed help.

Lynn MurrayOwner, Lynn's Beauty

This has changed how we run the shop. The staff calendar is clear, and clients book online at any time of day or night.

IcciManager, Prince Barbers

Start with your own services

30-day free trial. No contract. Cancel anytime.

Start free trial
Start free trial