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Questions about Appointful

Pricing, setup, and what the product does today.

Appointful is booking software for UK barbers, salons, beauty businesses, pilates studios, tutors and driving instructors. Plans start at £30 a month. There is no setup fee and no commission on bookings. Text messages are billed separately.

You get online booking, email reminders, client records, optional card payments, and a staff diary. Clients can add a booking to their own calendar. We do not sync two-way with Google or Outlook yet.

If you cannot find an answer, email support@appointful.co.uk or call 01254 366220, Monday to Friday, 9am to 5pm.

All Questions

Last updated: 12/10/2026

How much does Appointful cost per month?

Solo is £30 a month for 1 staff member. Team is £45 a month for up to 3. Business is £60 a month for up to 6. From 7 staff, add £10 a month per extra person. Pay yearly and you get 2 months free. SMS is billed separately.

Is there a setup fee or contract?

No setup fees whatsoever, and no contracts. You can cancel anytime with no penalties. We believe in earning your business every month through great service, not locking you into long-term commitments.

What about SMS reminders - how much do they cost?

Email reminders are included. SMS is billed separately, currently about 3p per text. Check the rate in your account before you budget for texts, because it can change.

Can I change my plan if my business grows?

Yes. Add or remove staff and the subscription follows the headcount: Solo, Team, Business, then a per-person charge from 7 staff. The amount is adjusted on the subscription.

Are there any transaction fees?

Appointful does not take a commission on bookings. If you take cards through Stripe, Stripe's own fees apply. You can also leave online payments off and take payment in person.

How long does it take to set up Appointful?

A straightforward setup — services, hours, and your booking link — is often the same day. There is a setup flow in the app. More complex class timetables take longer.

Do I need any special equipment or software?

No special equipment needed. Appointful works on any device with a web browser - your phone, tablet, laptop, or desktop computer. There's nothing to download or install. Just log in and start using it.

Can I import my existing client data?

There is no self-serve CSV import. Email support@appointful.co.uk with an export and the date you want to switch, and we will help you move clients and upcoming bookings. New clients can also create a record when they book.

How do I share my booking page with clients?

You get a booking link on your Appointful address, for example a page on app.appointful.co.uk. Share it on your website, Instagram, Google, or in a message. You can also embed it if you already have a site.

Do you provide training?

There is a help centre inside the app. UK support is available by phone on 01254 366220 and by email at support@appointful.co.uk, Monday to Friday, 9am to 5pm.

Does Appointful work on mobile devices?

Yes. Appointful is fully mobile-responsive. It works perfectly on iPhones, Android phones, iPads, and tablets. Both you and your clients can manage bookings from any mobile device.

Can clients book multiple services at once?

Each service has its own price and length. Clients book the service they want. You can offer cuts, colour and treatments as separate services on the same page.

How do automated reminders work?

You choose email, SMS, or both, and when they go out. Email is included. SMS is billed per text. Clients can use the links you include to reschedule or cancel, inside the rules you set.

Can I take deposits or payments online?

Yes. You can ask for a deposit on selected services, or take the full amount online through Stripe. You can also leave payments off and take money in person.

What happens if a client needs to cancel?

Clients can cancel or reschedule from their confirmation email or SMS. You set your cancellation policy - for example, require 24 hours notice. Late cancellations can forfeit deposits if you choose, protecting your revenue.

Can I manage multiple staff members' calendars?

Yes. Each staff member has hours, breaks and time off. You can see the team together or one person at a time. Clients can pick a staff member or the first free slot. Clients can add a booking to Google Calendar or download a calendar file. Two-way sync with Google or Outlook is not available yet.

Is Appointful GDPR compliant?

Appointful is built for UK businesses and is intended to support your GDPR duties. You can export or delete client data. We do not sell client lists. See the privacy page for the policy links we publish.

What kind of support do you offer?

Phone 01254 366220 and email support@appointful.co.uk, Monday to Friday, 9am to 5pm.

What if I have technical problems?

Contact support by phone or email during the hours above. We will help you get back to taking bookings.

Can I try Appointful before committing?

Yes. Start a 30-day trial at https://app.appointful.co.uk/ No card is required to begin.

Still have questions?

Contact us on support@appointful.co.uk

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